We make you money or save you money or do both because we use science

Helping you to connect channels and technologies to improve experiences for customers, employees and other stakeholders

Workshops to meet the needs of your organisation and create better habits of continuous improvement 

Translating real science into measurable outcomes that change the bottom line using existing technology for global organisations

We engineer and audit experiences

Moments, minutes, months, experiences, relationships = Outcomes

Helping you learn about the real science of customer and employee metrics

Conversation Analysis and AI

Digital Transformation / Experience Design and Engineering/ Contact Centre/ Training/ Workshops

For more information  chat with us
Balanced Objects


Customer Employee

Patient Stakeholder

Omni Channel

Contact CentrE

Operations Management  

Auditing Channels Metrics


Transformation Technology


Behavioural Engineering & Economics,

Emotions Speech Sentiment Conversations,

Culture Habits & Digital Transformation,


Predictive Analytics


Operational Management Advisory

Design Development Delivery


Workshops Training Consulting

Morris Pentel

Experience Engineer, Consultant Designer Founder/Emeritus Chair of the

Customer Experience Foundation


One of the great pioneers of the customer and employee experience in the contact centre industry for nearly 4 decades.


From before the earliest days of cloud-based contact centres, through omnichannel and digital to the latest innovations in conversation and emotions auditing metrics/operational analysis he has worked for the world’s largest organisations changing millions of experiences for customers and employees.


Now working on the future of hybrid experience with the single question that has guided him in Contact Centre operation, auditing, design, and strategy 


What can we start to improve today?


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